Capital Fundraising Campaigns
A capital fundraising campaign was defined by Henry A. "Hank" Rosso, a leading figure in the development of the discipline of fundraising, as seeking: "to raise a specified sum of money within a defined time period to meet the varied asset-building needs of the organisation."
Traditionally viewed as an exercise to raise funds towards "bricks and mortar" type projects, capital fundraising campaigns are also used to raise funds to create endowments, launch or expand services, cover an organisation's shortfall in funding, etc. These campaigns can be stand-alone or integrated with a not-for-profits' annual fundraising calendar of activities.
A capital fundraising campaign is a major undertaking and when conducted carefully and strategically can profoundly influence a not-for-profit's financial status, scope of operations and future. As a major fundraising initiative, a capital fundraising campaign can and should have a transformational impact on an organisation, its culture and stakeholders. These campaigns can also be a very powerful change management tool when designed strategically to achieve organisational development objectives.
Donorcentricity offers professional fundraising counsel to plan and implement capital fundraising campaigns. We will work with you to design a realistic and effective campaign to achieve your mission objectives.
Refer below for typical campaign steps and for more information see 'What is a Capital Campaign?'
Organisational change and development services
We enjoy working for causes aimed at making our world a better place. When we join forces with you to focus on achieving your goals, we bring to the table decades of experience gained from working with a wide range of organisations, small charities and foundations, large well-known not-for-profits, universities, small teams of medical researchers, etc.
Our experience and fundraising literature has shown that a donor-centric approach has been proven to dramatically increase fundraising income and is the hallmark of all highly successful for-purpose organisations. The approach encourages an organisation to:
- develop and retain more meaningful relationships with donors
- shape a vision that is more realistic and inspiring
- strengthen its leadership team
- forge alliances with other organisations useful to achieving mission objectives
- instil an internal appreciation of philanthropy
- change its language to be more inclusive
- in general, develop a culture that is more welcoming and responsive to the needs of stakeholders.
We can work with you to develop or enhance donor-centric fundraising programs in your own organisation, apply fact-based and effective donor-centric strategies for both donor acquisition and retention, enjoy an increase in fundraising income and achieve positive organisational development outcomes.
Donor Retention Services
There isn’t a non-profit that’s immune to the reality of donor attrition.
But many not-for-profits in the USA, Europe and Canada are now enjoying substantial increases in donor retention rates, improved lifetime value and fundraising income after implementing DonorVoice’s proven retention process.
Donorcentricity Pty Ltd is the certified partner in Australia of DonorVoice, the world-leading donor relationship management organisation based in America. If you’ve read Roger Craver’s book, ‘Retention Fundraising - The new art and science of keeping your donors for life’, or you follow his blog ‘the Agitator’, then you will already be familiar with DonorVoice.
DonorVoice has developed practical tools which are rigorous, proven and fact-based to help non-profits improve their donor relationship management practices.
We can help you to design market research surveys of donors, staff, alumni, members and other stakeholders to inform fundraising or other business related purposes. Examples of past surveys include:
- a survey of board members to collect their feedback about various fundraising strategies and determine their level of interest in being actively involved
- a staff survey for a large charity to test the attraction of various fundraising programs and collect suggestions
- a membership survey for Fundraising Institute Australia to ask NSW members about their engagement preferences
- a survey to determine the potential demand for a medical rehabilitation centre in WA
- a national survey of the members of a professional medical association to determine potential philanthropic support for specific programs.
These days, the use of online survey platforms can make it relatively inexpensive to solicit feedback from your donors, staff, alumni, members and other stakeholders. We will work with you to agree the survey objectives and design the best qualitative and quantitative research methodolgy to achieve your research goals.