Corporate Sponsors and Partners
The creation of productive partnerships with corporates requires a professional and businesslike approach. Your success in gaining corporate support will depend on a donor-centric understanding of the organisation's corporate social responsibility objectives as well as brand development and business goals.
The emerging field of "shared value" programs, where non-profits have the opportunity to shape social enterprise initiatives with corporate partners to deliver both social impact and economic growth, provides a fertile ground to explore new income generating ideas.
Donorcentricity has secured major sponsorships and philanthropic support from corporates for universities and not-for-profits and can assist in identifying potential partners, planning the initial approach strategy, negotiating the terms of agreements, and designing ongoing relationship management policies and procedures.