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  • Knowledge
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Our Services

Donor Retention Services

Red man in crowdThere isn’t a non-profit that’s immune to the reality of donor attrition.

But many not-for-profits in the USA, Europe and Canada are now enjoying substantial increases in donor retention rates, improved lifetime value and fundraising income after implementing DonorVoice’s proven retention process.

Donorcentricity Pty Ltd is the certified partner in Australia of DonorVoice, the world-leading donor relationship management organisation based in America. If you’ve read Roger Craver’s book, ‘Retention Fundraising - The new art and science of keeping your donors for life’, or you follow his blog ‘the Agitator’, then you will already be familiar with DonorVoice.

DonorVoice has developed practical tools which are rigorous, proven and fact-based to help non-profits improve their donor relationship management practices.

The process involves working with a certified partner to gather vital but often neglected attitudinal data - the ‘why’ behind donor behaviour. This unique approach identifies what your donors like most about your organisation and what they like least. It will identify ‘pain points’, or weaknesses, and will lead to recommended steps you can take to achieve stronger and longer-lasting donor relationships.

Also included in the service is presentation material to help “sell” the need for improved donor management processes within your own organisation.

It is important to note these changes often lead to a reduction not an increase in current fundraising expenditure.

Contact Donorcentricity to discuss how your organisation can enjoy the benefits of increased donor retention and become a leader in best practice donor relationship management.


See the article, 'Never to be Parted' by Kevin Schulman, DonorVoice,  and other relevant material under this website's 'Resources'.


We can help you to design market research surveys of donors, alumni, members and other stakeholders to inform fundraising or other business related purposes. Our recent surveys have included conducting a survey for Fundraising Institute Australia to collect information from NSW members about their engagement preferences; a survey to determine the potential demand for a medical rehabilitation centre in WA; and a national survey of the members of a professional medical association to determine potential philanthropic support for specific programs.

These days, the use of online survey platforms can make it relatively inexpensive to solicit feedback from your donors, alumni, members and other stakeholders. We will work with you to agree the survey objectives and design the best qualitative and quantitative research methodolgy to achieve your research goals.

Online intelligence/information services

Donorcentricity offers a very professional media monitoring service tailored to suit your needs and without stretching your budget. We believe media monitoring services are often over-priced which is why we have introduced a high quality and competitive offering to the non-profit sector in Australia.

Man at deskOur bespoke online media monitoring service involves searching a wide range of news and information sites. We tailor the service to fit your organisation’s specific needs, covering topics and issues, locally and globally, that are relevant. This can also include coverage of social media.

Donorcentricity's media monitoring service is provided by David Goldstein who has run a successful monitoring service for over a decade and who currently has corporate clients based in Australia, New Zealand and Europe. He has also conducted media monitoring for clients located in Singapore, North America and South America.

Some of David’s customers have retained his services for over ten years because they know they cannot obtain such value for money and a consistently reliable and professional monitoring service anywhere else.

David monitors by developing and using strategic search terms plus regularly checking websites that are relevant to you from general news websites to industry-specific websites. You are invited to contact us and we will arrange an appointment to discuss a bespoke media monitoring service that is tailored to suit your goals and budget.

Donorcentricity also offers a very competitive service creating online content for your social media requirements and preparing and writing news releases to promote your latest announcements. We can also assist with the targeted distribution of your news releases.

Brand Development, NDIS positioning

A strong brand backed up by effective and integrated fundraising and recruitment strategies and programs will be vital as the NDIS is rolled out across Australia.

It is growing increasingly obvious to many organisations that the NDIS is not going to fix their funding requirements. Indeed, many of their clients will struggle to pay for the services provided and many programs currently delivered will no longer receive government support.

There is a risk the general public will decrease their level of philanthropic support because they will assume they are already providing financial assistance through increased taxes towards the NDIS. There is the reality of the projected huge increase in demand for services because of our ageing demographic.

Combine all these factors and we have a recipe for a great deal of pain in the disability sector.

Our team is unique - we have extensive experience in fundraising, brand development and client recruitment. Pick up the phone and talk to us about how we can work with you to more strongly position for the NDIS. Initial discussions are completely free of charge and strictly confidential.

You will be surprised how quickly we can add value to your organisation's development strategies and generate additional significant fundraising income.

Brand development

As the NDIS is rolled out, it will be vital to achieve a clear and differentiated positioning for your brand and to stand out as a leader in a very crowded marketplace.

Your organisation's unique stories deserve the time, effort and investment required to be told effectively so they will be heard. A strong brand is a vital tool in helping to clearly communicate those stories, interface effectively with the world and help shape a positive and motivating internal culture. We can help you with:

  • Brand audit and review;
  • Brand and marketing strategic planning;
  • Marketing and communications function and structure review;
  • Training and mentoring marketing teams;
  • Brand architecture linking sub-brands and associated brands;
  • Competitive marketing analysis reports;
  • Agency review, selection and briefing.


In addition to a strong brand, fundraising will be increasingly important to organisations as the NDIS is rolled out. You will need to develop alternative income streams to generate discretionary income and fund your programs into the future. Organisations that have largely depended on government funding are generally not as advanced in their fundraising practices as others. Our team can help you to develop the right fundraising strategy for your organisation and crucially, we can help integrate your fundraising plans with your brand development objectives.

There will be winners and losers as the NDIS is implemented. Invest a little time talking to us about your brand development and fundraising plans. Call us today on (02) 8819 2898.