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About Donorcentricity Pty Ltd


Donorcentricity acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuing vital contribution of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Donorcentricity supports your vision to make the world a better place by helping you to achieve your fundraising and development goals.

We are a values-driven fundraising and development agency and have enjoyed working with non-profit organisations across Australia to develop their fundraising capacity and increase philanthropic sources of income. Our focus is on major donors, bequestors, corporate partners and trusts and foundations.

Our ‘donor-centric’ approach makes us an excellent cultural fit for any not-for-profit that wants to work with an agency to implement a fundraising approach that is evidence-based; highly personalised and respectful of individual donors; knows how to approach philanthropists for support in a sensitive, friendly and effective manner; and is expert at expanding networks of supporters into the philanthropic community in a ‘natural’ and ‘non-intrusive’ fashion.

You can count on us to reliably and effectively work with you to review, plan and implement evidence-based fundraising programs; conduct community consultation studies with the philanthropic community and increase fundraising income by bringing a donor-centric focus to your fundraising and marketing mix. 

Our team has extensive practical experience from working in senior fundraising and marketing positions and as consultants for a broad range of organisations, including:

  • The Australian Red Cross
  • The Museum of Applied Arts and Sciences
  • The Australian Scholarships Foundation
  • The Royal Flying Doctor Service
  • The National Art School
  • Perth Zoo
  • Glaucoma Australia
  • The Perron Institute
  • BirdLife Australia
  • St John of God Foundation
  • Flourish Australia
  • Firesticks Alliance Indigenous Corporation
  • Australian Catholic University
  • Cat Haven
  • The Australasian Foundation for Plastic Surgery
  • Macquarie University
  • The University of Technology, Sydney
  • Vision Australia
  • UNICEF Australia
  • The Royal Western Historical Society
  • The National Boer War Memorial Association
  • Wonnarua Nation (Pro bono client).

Our values and principles:

  • A donor focus and belief that philanthropy can help create a better world
  • To always uphold the best interests of our customers and their beneficiaries
  • Integrity at all levels
  • Excellent, flexible services at affordable prices
  • Efficient and outcomes-oriented
  • Strict expense control.

We specialise in campaign planning and implementation; helping you to select the optimal fundraising model for your organisation; conducting feasibility studies and market research (member/donor satisfaction, donor retention and engagement surveys, etc); capital campaigns, major donor and bequest programs; corporate sponsorship; trusts & foundations; leadership development; special events and campaign materials (e.g. campaign videos, cases for support, etc). We can also coordinate with our associates to deliver a portfolio of additional services tailored to your needs (e.g. wealth-screening, profiling). And, of course, we are also more than happy to liaise with your own preferred suppliers.

Definition of ‘donor-centric’: "An approach to fundraising whereby for-purpose organisations genuinely strive to understand their donors and meet their needs – usually, but not exclusively, through relational marketing approaches and the use of two-way communications – in order to maximise sustainable voluntary income."

Ian MacQuillin, Director, Rogare