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About Donorcentricity Pty Ltd


Donorcentricity supports your vision to make the world a better place by helping you to achieve your fundraising and development goals.

We are a values driven fundraising and development agency and have enjoyed working with non-profit organisations across Australia to develop their fundraising capacity and increase philanthropic sources of income. Our focus is on major donors, bequestors, corporate partners and trusts and foundations.

Our ‘donor-centric’ approach makes us an excellent cultural fit for any not-for-profit that wants to work with an agency to implement a fundraising approach that is evidence based; highly personalised and respectful of individual donors; knows how to approach philanthropists for support in a sensitive, friendly and effective manner; and is expert at expanding networks of supporters into the philanthropic community in a ‘natural’ and ‘non-intrusive’ fashion.

"Empowering individuals and organisations to champion a positive human experience, and to reduce inequality and suffering."

You can count on us to reliably and effectively work with you to review, plan and implement evidence-based fundraising programs; conduct community consultation studies with the philanthropic community and increase fundraising income by bringing a donor-centric focus to your fundraising and marketing mix. 

Our team has extensive practical experience from working in senior fundraising and marketing positions and as consultants for a broad range of organisations, including:

  • The Australian Red Cross
  • The Museum of Applied Arts and Sciences
  • The University of Western Australia
  • St Vincents and Mater Health Sydney
  • National Heart Foundation
  • CanTeen
  • Cabrini Health
  • The Lighthouse Foundation
  • The Heart Research Centre
  • The Australian Scholarships Foundation
  • The Royal Flying Doctor Service
  • Glaucoma Australia
  • The Perron Institute
  • BirdLife Australia
  • The Australasian Foundation for Plastic Surgery
  • Macquarie University
  • The University of Technology, Sydney
  • Vision Australia
  • UNICEF Australia
  • The Royal Western Historical Society
  • The National Boer War Memorial Association.

Our values and principles:

  • A donor focus and belief that philanthropy can help create a better world
  • To always uphold the best interests of our customers and their beneficiaries
  • Integrity at all levels
  • Excellent, flexible services at affordable prices
  • Efficient and outcomes oriented
  • Strict expense control.

We specialise in campaign planning and implementation; helping you to select the optimal fundraising model for your organisation; conducting feasibility studies and market research (member/donor satisfaction, donor retention and engagement surveys, etc); capital campaigns, major donor and bequest programs; corporate sponsorship; trusts & foundations; leadership development; special events and campaign materials (e.g. campaign videos, cases for support, etc). We can also coordinate with our associates to deliver a portfolio of additional services tailored to your needs (e.g. wealth-screening, profiling). And of course we are also more than happy to liaise with your own preferred suppliers.

Working definition of ‘donor-centric’: "An approach to fundraising whereby for-purpose organisations genuinely strive to understand their donors and meet their needs – usually, but not exclusively, through relational marketing approaches and the use of two-way communications – in order to maximise sustainable voluntary income."

Ian MacQuillin, Director, Rogare