About Donorcentricity Pty Ltd
Donorcentricity supports your vision to make the world a better place by helping you to achieve your fundraising and development goals.
We are a values driven fundraising and development agency and have enjoyed working with non-profit organisations across Australia to develop their fundraising capacity and increase philanthropic sources of income. Our focus is on major donors, bequestors, corporate partners and trusts and foundations.
Our ‘donor-centric’ approach makes us an excellent cultural fit for any not-for-profit that wants to work with an agency to implement a fundraising approach that is evidence based; highly personalised and respectful of individual donors; knows how to approach philanthropists for support in a sensitive, friendly and effective manner; and is expert at expanding networks of supporters into the philanthropic community in a ‘natural’ and ‘non-intrusive’ fashion.
"Empowering individuals and organisations to champion a positive human experience, and to reduce inequality and suffering."
You can count on us to reliably and effectively work with you to review, plan and implement evidence-based fundraising programs; conduct community consultation studies with the philanthropic community and increase fundraising income by bringing a donor-centric focus to your fundraising and marketing mix.
Our team has extensive practical experience from working in senior fundraising and marketing positions and as consultants for a broad range of organisations, including:
- The Australian Red Cross
- The Museum of Applied Arts and Sciences
- The University of Western Australia
- St Vincents and Mater Health Sydney
- National Heart Foundation
- Cabrini Health
- The Lighthouse Foundation
- The Heart Research Centre
- The Australian Scholarships Foundation
- The Royal Flying Doctor Service
- Glaucoma Australia
- The Perron Institute
- BirdLife Australia
- The Australasian Foundation for Plastic Surgery
- Macquarie University
- The University of Technology, Sydney
- Vision Australia
- UNICEF Australia
- Western Australian Museum Foundation
- The National Boer War Memorial Association.
Our values and principles:
- A donor focus and belief that philanthropy can help create a better world
- To always uphold the best interests of our customers and their beneficiaries
- Integrity at all levels
- Excellent, flexible services at affordable prices
- Efficient and outcomes oriented
- Strict expense control.
We specialise in campaign planning and implementation; helping you to select the optimal fundraising model for your organisation; conducting feasibility studies and market research (member/donor satisfaction, donor retention and engagement surveys, etc); capital campaigns, major donor and bequest programs; corporate sponsorship; trusts & foundations; leadership development; special events and campaign materials (e.g. campaign videos, cases for support, etc). We can also coordinate with our associates to deliver a portfolio of additional services tailored to your needs (e.g. wealth-screening, profiling). And of course we are also more than happy to liaise with your own preferred suppliers.
Working definition of ‘donor-centric’: "An approach to fundraising whereby for-purpose organisations genuinely strive to understand their donors and meet their needs – usually, but not exclusively, through relational marketing approaches and the use of two-way communications – in order to maximise sustainable voluntary income."
Ian MacQuillin, Director, Rogare